BONDS CONFECTIONERY LAUNCHES NEW CONSUMER WEBSITE
As new research confirms that Britain is a nation of sweet lovers
A national survey of 2,000 UK consumers, commissioned by Bonds Confectionery, has revealed that over a third of people admit to having a sweet tooth and to buying sweets every day, with another 37 per cent claiming that their favourite sweet treats are guaranteed to cheer them up when they're feeling down. Forty per cent of confectionery lovers buy their sugary snacks to share on a cosy night in with their partner or family and when they are planning trips to the cinema or theatre.
The research also found that over 70 per cent of people now buy some of their sweets in the supermarket, as part of their weekly shop, with less than 25 per cent choosing to visit their local convenience store or newsagent. Another 18 per cent buy their sweet treats from discount retailers whilst 14 per cent pick up their confectionery at the same time as filling up with petrol. Even when budgets are tight most people don't give up their sweet snacks. Whilst 20 per cent of people give up takeaways to reduce spending and another 15 per cent cut out trips to the cinema, only six per cent are prepared to give up their favourite sweets.
Commenting on the research findings, Philip Courtenay-Luck, managing director of Bonds Confectionery, said: “The survey results confirm what we have known for some time and that is that in Britain we love our sweets, but that the way that we buy them has definitely changed.
“The days when a visit to our local sweet shop, to stock up on our family favourites, was part of our normal routine have all but disappeared with most of us now choosing to do this as part of the weekly shop. This has reduced the range of sweets that we have to choose from, as supermarket aisles are largely dominated by big confectionery brands, but at Bonds we know UK sweet buyers still want their traditional favourites as well as household name brands. It was this knowledge, coupled with the phenomenal growth of online retail, that prompted us to launch the new consumer website.”
The Bonds Confectionery website offers over 450 sweet ranges from bagged chocolates such as the indulgent Honeycomb, Caramel Barrels and Chocolate Mix to the ever popular sweet shop range which offers traditional lines like Sherbet Lemons, Fruit Jellies and Chocolate Limes. Also on offer is the hugely popular Retro Classics bag and an extensive range of kid’s sweets such as Fizzy Cola Bottles, Teeth & Lips and Dolly Mixtures.
Sweet lovers also admitted that chocolate is by far their favourite sweet indulgence, with over 40 per cent of people naming it as their top choice of treat with jellies and gums in second place at 10 per cent and old fashioned boiled sweets coming in third with eight per cent of the vote. The lowly marshmallow came last on the list with only one per cent of people choosing it as their favourite.
Philip added: “The survey also found that six per cent of people already buy their sweets online and with the rate of growth of online retail almost 10 times that of the overall retail market coupled with the fact that in Britain we love our sweets there is a real opportunity to recreate the traditional sweet shop experience online.”
For more information about the Bonds Confectionery range of products visit: