BONDS
CONFECTIONERY LAUNCHES NEW CONSUMER WEBSITE
As
new research confirms that Britain is a nation of sweet
lovers
A
national survey of 2,000 UK consumers, commissioned by Bonds Confectionery, has
revealed that over a third of people admit to having a sweet tooth and to buying
sweets every day, with another 37 per cent claiming that their favourite sweet
treats are guaranteed to cheer them up when they're feeling down. Forty per cent
of confectionery lovers buy their sugary snacks to share on a cosy night in with
their partner or family and when they are planning trips to the cinema or
theatre.
The
research also found that over 70 per cent of people now buy some of their sweets
in the supermarket, as part of their weekly shop, with less than 25 per cent
choosing to visit their local convenience store or newsagent. Another 18 per
cent buy their sweet treats from discount retailers whilst 14 per cent pick up
their confectionery at the same time as filling up with petrol. Even when
budgets are tight most people don't give up their sweet snacks. Whilst 20 per
cent of people give up takeaways to reduce spending and another 15 per cent cut
out trips to the cinema, only six per cent are prepared to give up their
favourite sweets.
Commenting
on the research findings, Philip Courtenay-Luck, managing director of Bonds
Confectionery, said: “The survey results confirm what we have known for some
time and that is that in Britain we love our sweets, but that the way that we
buy them has definitely changed.
“The
days when a visit to our local sweet shop, to stock up on our family favourites,
was part of our normal routine have all but disappeared with most of us now
choosing to do this as part of the weekly shop. This has reduced the range of
sweets that we have to choose from, as supermarket aisles are largely dominated
by big confectionery brands, but at Bonds we know UK sweet buyers still want
their traditional favourites as well as household name brands. It was this
knowledge, coupled with the phenomenal growth of online retail, that prompted us
to launch the new consumer website.”
The
Bonds Confectionery website offers over 450 sweet ranges from bagged chocolates
such as the indulgent Honeycomb, Caramel Barrels and Chocolate Mix to the ever
popular sweet shop range which offers traditional lines like Sherbet Lemons,
Fruit Jellies and Chocolate Limes. Also on offer is the hugely popular Retro
Classics bag and an extensive range of kid’s sweets such as Fizzy Cola Bottles,
Teeth & Lips and Dolly Mixtures.
Sweet
lovers also admitted that chocolate is by far their favourite sweet indulgence,
with over 40 per cent of people naming it as their top choice of treat with
jellies and gums in second place at 10 per cent and old fashioned boiled sweets
coming in third with eight per cent of the vote. The lowly marshmallow came last
on the list with only one per cent of people choosing it as their
favourite.
Philip
added: “The survey also found that six per cent of people already buy their
sweets online and with the rate of growth of online retail almost 10 times that
of the overall retail market coupled with the fact that in Britain we love our
sweets there is a real opportunity to recreate the traditional sweet shop
experience online.”
For
more information about the Bonds Confectionery range of products
visit:
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