Support our soldiers this Autumn, with Hovis Seed Sensations

‘Support our soldiers this Autumn, with Hovis Seed Sensations’

Help raise £100,000 for the Royal British Legion

Treat yourself to some Hovis Seed Sensations this Autumn and you’ll be helping to raise £100,000 for the Royal British Legion (RBL). This month, for every loaf of Seed Sensations sold, a donation will go directly to the Royal British Legion to help provide support and welfare to the serving, ex-Service community and their families.



In addition to this, Hovis drivers across the country will be showing their support for Remembrance Day by displaying Poppies on the hundreds of yellow branded Hovis lorries that tour the UK on a daily basis.


Hovis has chosen to support RBL because of its heritage for helping British servicemen and women. In 1941, Hovis provided a Spitfire plane to the RAF for its WW2 effort. The plane was named Hominis Vis, Latin for ‘the strength of man’ and the inspiration for Hovis’ brand name.


The Royal British Legion safeguards the welfare, interests and memory of those who are serving or who have served in the Armed Forces. They are one of the UK’s largest membership organisations and recognised as custodians of Remembrance; also running the annual Poppy Appeal.


Hovis Seed Sensations is a premium range of great tasting bread from Britain’s most famous baker. Products currently available include



• Rich & Roasted 800g loaf – bursting with the flavour of eight varieties of seeds, including 8,000 poppy seeds in every loaf

• Light & Nutty Loaf 800g loaf – crammed with six varieties of delicious seeds, including over 16,000 poppy seeds in every loaf (also available in 400g)


A donation will be made to the RBL Poppy Appeal for every special bag of Hovis Seed Sensations bread. Pick up a pack in-store now from £1* in all major supermarkets and make a donation today.